274 How the Internet Makes You a Better Consumer & Why the Experts Are So Often Wrong

Restaurants want you to spend more money. And the menu can be a powerful tool to accomplish that. This episode begins with exactly how restaurant menus entice you to buy more expensive items and spend more money in general. Listen and you are sure to save money. https://www.lifehack.org/articles/money/15-sneaky-restaurant-menu-tricks-that-tempt-you-spend-more.html

In the old days, you had very little influence or impact as a consumer. You either bought products or services or you didn’t and there wasn’t an easy way to give feedback or talk with other customers like yourself. Then came the Internet. It has launched a new era for consumers and businesses alike. Joining me to talk about this is David Weinberger who has been a strategic marketing VP a “writer in residence” at Google a researcher, consultant and author of the book Everyday Chaos: Technology Complexity and How We’re Thriving in a New World of Possibility (https://amzn.to/2XPioxZ). 

Little behaviors mean a lot. How you shake hands, eye contact, whether or not you are late – they all send a message to other people. Listen as I explain what message they send and how to maximize the impact. (Travis Bradberry author of “Emotional Intelligence 2.0”)

Sometimes the answer is right in front of you but you completely miss it. It happens to everyone – even the experts. Gordon Rugg – a British researcher and author of the book Blind Spot: Why We Fail to See the Solution Right in Front of Us (https://amzn.to/2GFXQCa) joins me to explain why this happens. Sometimes it is because we ask the wrong questions or we ask to wrong expert. Listen as Gordon shares some fascinating insight into this common problem.

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