How do you stand out in a crowd? It turns out that the people in a crowd who you notice first are usually doing something with their mouth. You can do it too. I’ll tell you how.
Then, everyone must be vigilant in order to stay safe online. And one person who knows a lot about that is Dr. Eric Cole. He served as Commissioner on Cyber Security for President Obama, he’s advised the Department of Defense, Homeland Security and the FBI. Eric is also personal network security agent for Microsoft founder Bill Gates and his family. He is the CEO of Secure Anchor Consulting and author of the forthcoming book, Online Danger. You will want to hear what he has to say.
Also, everyone knows you should rinse produce before you eat it. What they don’t know is – for how long? If you really want to get the bacteria and pesticides off, those few quick seconds under the tap are not helping much at all. I’ll explain how you should do it.
And if you want to be persuasive, you have to master your “pitch.” Whether it’s getting a table at the restaurant or a better seat on an airplane or just getting your kids to do what you ask – it’s all in the pitch. And to discuss how to sharpen you pitch is Anthony Sullivan. You know Anthony from TV – “Hi, it’s Anthony Sullivan for Oxi-Clean…”
Anthony has written a book called You Get What You Pitch and he has some great advice to be more persuasive.
RESOURCES FOR THIS EPISODE:
Source for story about standing out in the crowd: http://www.adweek.com/digital/new-survey-shows-smiling-is-the-best-way-to-make-a-first-impression/
Amazon link for Dr. Eric Cole’s book, Online Danger: http://amzn.to/2z0L6iQ
Amazon link for Anthony Sullivan’s book, You Get What You Pitch: http://amzn.to/2xA2biN
Source for story about rinsing produce: http://www.menshealth.com/how-to-wash-produce
