April 17, 2017
Interview with Carmine Gallo, author of the book Talk Like TED
Mike Carruthers:
If you want to get ahead today you have to be able to communicate well and express your ideas verbally.
Carmine Gallo:
You can have great ideas but if you cannot communicate persuasively. If I can’t move you to action then my ideas don’t matter that much, do they?
Carmine Gallo, author of the book Talk Like TED, says to present your ideas well telling stories are more important than facts and figures.
Stories are very powerful. Stories are completely underutilized especially in corporate presentations or in a job interview. Tell a story about a success that you’ve had in the past. Some of the most successful Ted presentations that I analyzed 65% stories only 25% facts, data, statistics.
If you’re going to make a presentation there’s no getting around the fact that you have to practice it a lot.
It’s a performance. I’ve talked to some of the most successful Ted speakers. People whose videos have been seen like 20 million times – they practice their 18 minute Ted talk 200 times.
Today PowerPoint presentations are everywhere and if you ever give one…
There’s an old school style of PowerPoint which is all text, all bullets. So if you’re giving a presentation it’s really important that you understand that there is a new fresh novel way of approaching PowerPoint which is more pictures rather than words. Because pictures are visual, pictures are emotional and they’re easier to remember.
