Everyone knows that $19.99 is really $20. And we know that gas sold at $3.49 and 9/10 per gallon is really $3.50. We get it. So why do retailers and gas stations still price things this way? The answer is more interesting than you might think so we begin this episode by explaining what’s going on.https://www.theatlantic.com/business/archive/2015/01/the-psychological-difference-between-1200-and-1167/384993/
Your memory isn’t as good as you like to think. You forget a lot of things and your memory distorts a lot of other things so that what you remember to be true – isn’t. Given how sophisticated the human brain is, why are our memories so prone to error? That’s a fascinating question I explore with Gillian Murphy, an associate professor in the School of Applied Psychology at University College Cork and coauthor of the book Memory Lane: The Perfectly Imperfect Ways We Remember (https://amzn.to/41J9nu1).
What does it mean to love well? Whether a lover, a friend or family member, there are people in your life you love who you could probably love better. What might that look like? Here with some insight into this is Yung Pueblo who has sold over 1.5 million books worldwide that have been translated into over 25 languages. He has an online audience of over 4 million people and has been featured on Good Morning America, The Today Show, CBS Mornings and other media outlets. His latest bestselling book is How to Love Better: The Path to Deeper Connection Through Growth, Kindness, and Compassion (https://amzn.to/41LOZZ7)
Could having a dishwasher lead to allergies? It is part of that theory that living in a squeaky-clean environment can cause health problems. While it might sound a little odd, there is good evidence to support the idea. Listen as I explain. https://www.medicalnewstoday.com/articles/289832
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RESOURCES FOR THIS EPISODE:
Source for the story about retail and gas station pricing: https://www.theatlantic.com/business/archive/2015/01/the-psychological-difference-between-1200-and-1167/384993/
Amazon link for Gillian Murphy’s book, Memory Lane: https://amzn.to/3FcimLw
Amazon link for Yung Pueblo’s book, How to Love Better: https://amzn.to/41BtLfc
Source for the story about dishwashers: https://www.medicalnewstoday.com/articles/289832
